Persuasive manipulation is defined as exploitative, abusive, devious and deceptive method to change perception targeted individual or group of individuals and achieve emotional response in the form of expected behavior. Context and motivations of underlying such methods determine direction and goals of influencing agent. There is wide variety of different techniques to achieve the goal of misperception and form disoriented view on reality. Two major distinctions in those techniques are in the number of influenced agents (individual vs. aggregative influences) and direction of guidance (physiological dissociation vs. social-peer pressure). All techniques historically applied and used are complex actions involving multiple subsequent steps and could include one or both distinctive characteristics. In any particular situation, recognition of application of persuasive manipulation by targeted individual is beneficial, because it allowed avoiding possible abuse or exploitation and could be used as highly effective form of education.
Social influence is a conformity of physical phenomena that characterized by responsive reaction to social event by any individual. Such response can be expressed by forming some specific or complex of emotions, formation of opinion, or actions based on a reciprocal behavior. Since social influence was defined as a presentation in a form of a variety of identification, compliance, or internalization examples by society members, scientifically developed technologies to manipulate of individual perception of reality through social events began to emerge. Systemization of studies related to all forms of social influence, started form the investigation of “animal magnetism” practiced by Mesmer. The result of it, imagination as an intellectual function involved in influence becomes connected to “magnetic sleep”, which almost seventy years later becomes known as hypnosis. Hypnosis is one of the methods of manipulation and will be reviewed as such below. Therapeutical use of this technique leads to development of psychoanalysis, which is still practiced in many psychological interventions. With development of behavior technologies, use of social influence in positive context becomes ethically acceptable and widely used in different social environments. Alone with attempts to develop methods useful in medical practice, technology of influencing society through different means had development as well. With advance of informational technology relation and symbiosis of both directions becomes evident. The advancement of social media predisposed application of techniques of intellectual manipulation and elements of cognitive therapies outside for achieving objectives different from political or therapeutical purposes, but for education in any area of science or art.