Managing Attention in Persuasive Manipulation

Because of neuro-psychological nature (as neural correlate of consciousness and as neural correlate of a content of experience) of the Persuasive Manipulation, it can be used as educational method. By mastering ability of evoking particular type of attention, educators can increase productivity and efficacy of the educational process.
Clinical model of differential approach in identification of cognitive processes and activities offers five types of attention that could be categorized as:
-Focused attention (ability to respond discretely to specific stimuli);
-Sustained attention (vigilance- ability to maintain a consistent behavioral response during continuous and repetitive activity);
– Selective attention (ability to maintain a behavioral or cognitive set in the presence of competing stimuli);
– Alternating attention (ability to shift their focus of attention and move between tasks having different cognitive requirements);
–  Divided attention (ability to respond simultaneously to multiple tasks or multiple task demands).

The successful education relies on all types of attention and by doing so, it delivers highest rate of comprehension and memorization offered information by recipient.

The objectives for effective process of managing attention in Persuasive Manipulation must be identified as:
– Quick identification of the most important item in a complex environment;
– Sustained attention on to related information and ignoring other stimuli;
– Access memories that aren’t currently active, but that could be relevant to the current focus;
– Shift attention to new information as it arrives.
To focus attention to relevant information is a challenging and relies on CNS ability to ignore stimuli unrelated to the educational process. Acquisition and processing information is physiologically possible for multiple noncompeting stimuli, if those originate from different sources dimensionally but within the same modality. Such ability allows overcoming neuronal refractory period and proper use of selective, alternating and sustained attention tremendously increases volume of educational material during single session.   Simultaneously divided attention is age defined and requires extensive training. Focused attention is essential phenomena for formation of short-term memories, which based on level of emotional response, become stored as long-term memories.
For successful tutelage the knowledge of differences in individual circadian rhythms could be very useful. But most important is to accompany visual-audio presentations of educational material with other sensual stimuli that could be associated with strong emotional response during such presentation. Attention Restoration Theory (ART) drown form this particular phenomena and success of its practical applications is convincing.


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